I typically don't attack other pastors publicly unless there is a real problem with regard to heresy. Rob Bell's latest book, "Love Wins," promotes a false gospel. Bell promotes the idea that hell does not mean eternal damnation and that sinners who die will get a second chance to wiggle their way into God's graces. Bell's argument is that a loving God would never send anyone to a place of eternal torment.
Ultimately, Bell is a universalist. His position is not even close to orthodox Christian faith. I will say that his teachings certainly draw a crowd (a church of about 10,000 in Grand Rapids, Michigan). But a crowd does not confirm that a person is right. What it may confirm is that those people like what they hear.
I'm not going to write a lengthy post in an attempt to refute Bell's heresy. The Bible makes it clear that all men are sinners and that the wage of sin is death, separation from God. That separation is eternal, just as the reward of the righteous is eternal life with God in heaven. Jesus spoke of hell often in the gospels. He indicated that it was a place of eternal torment from which no soul could escape. The only way to heaven is to embrace Jesus Christ as Savior and Lord in this life. This has been the teaching of orthodox Christianity for nearly two thousand years. And the reality of hell goes back to origins of biblical faith and historical Judaism. Bell's teaching is dangerous. It is heretical.
One final thought: God doesn't send anyone to hell. We choose (ah, free will) to either respond to God's grace by receiving or rejecting Jesus Christ. God is love, but He is also holy, just, and righteous. We must either embrace all of Him or none of Him.
Yes, love wins. But love only wins when it is founded on truth.